A friend of mine once described the feeling you get when you’re shopping and you see something you like.

“It gives you those… happy chemicals! You know?”

Yeah. I do.

I’m no scientist, but I’m sure I could dig up some facts to support this statement.

And it’s always stuck with me. It’s so simple.

Yet what goes into creating that feeling is what really intrigues me. A brand that is designed to capture a particular audience is not an accident.

I’ve been working on my own rebranding lately, and for inspiration I came back to this simple idea.

I want to create design that moves people.

Changes thoughts.

Changes moods.

I want to use all the power of good design and bring brands to life.

Stay tuned, I’m inspired.