liina & co: work
about Liina & Co
Read a little bit more about where we came from, our design philosophy, and how we work.
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Green + the Grain
Local + Organic on Wheels Designing the logo for Green + the Grain was a delight. A pretty dedicated consumer of fresh, organic food myself, it makes my job pretty darn fun when a project is right in line with my own lifestyle. I worked with one of the owners, and her...
Every brand needs a story.
Connect. Tell your story. Businesses are born out of good ideas, and always come with stories. Aspirational ones, funny ones, and even just ordinary ones. The reason this connects is simple: A story gives a less-than-human product (or a seemingly "dry" service) real,...
How can your small business stand out?
It's noisy out there. It's not anything new: Businesses, small and large, are in direct competition with each other, and it's becoming more and more difficult to tell from the outside who the better choice is. And there are more and more new businesses every year (or,...
A little Minnesota State Fair magic
There is something undeniably magical about the Minnesota State Fair. My first time at the fair was when I was 14, and then I missed a bunch of years until I began working in Minneapolis after college. Each year the fair is exactly the same, yet somehow the experience...
What’s your brand saying?
"I just need something I can put on a business card." When clients come to me, they often ask for "just a logo". The common thought seems to be that a logo, on its own, is what will make their business appear professional. And it does, but there's more to it. I spend...
Allina Hospice Benefit Theme
Care, honor, love, give. The annual gala is held in the spring each year. This year the gala benefits patients at the newly opened J.A. Wedum Residential Hospice. I was hired to give the benefit a fresh new look, and one they could use over the next few years and...
What the heck is a content management system?
A lot of my clients have asked me this question regarding websites. Think of a website being made of "layers". A website is built from HTML code. The design of a website displays content so it's user-friendly to the viewer. In a way, the design is like a skin, and the...
Connie Kauppi, Shiatsu & Thai Yoga Massage
It's all about energy (qi) I met Connie, a shiatsu and thai yoga masseuse, one bright and sunny morning in a coffee shop in St. Paul. Literally, we had to wear our sunglasses in the coffee shop. She had called me the previous day, exclaiming that she was sick and...
Keen Editions
A savvy new publishing company This client has what I love: A truly unique and distinct position in the market. What Keen Editions offers is editing and publishing help for authors who want to get published. Especially an author who doesn't want the hassle and...
The fun of experiencing your design
Last weekend was the Women Run the Cities, which I've been designing materials, t-shirts, ads, and a billboard for — for the past five years. Every year it's fun to experience the race. As the designer of the shirt, especially, it's fun to see them on actual bodies...