A sampling of brand identity and design work.
About Liina & Co
Read a little bit more about where we came from, our design philosophy, and how we work.
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AI Is a Tool, Not a Brand Designer: A Xennial Designer’s Take
So, I’m a Xennial. We’re the micro-generation that was raised between analog and digital worlds, and we’re pretty comfortable with mad swings and huge shifts in technology and life. When I was 8, I remember my mom yelling at me not to jump on the hardwood floor near...
You’re Not a Beginner Founder
You’ve launched before. You’ve managed teams. You understand margins and market positioning. You’ve seen firsthand how perception influences pricing, trust, and growth. You already know brand isn’t decoration. It’s not a logo exercise or a vibe check. It’s a signal....
A Twin Cities Live Feature: The Story Behind Liina & Co
When Twin Cities Live stopped by my home office, I got to share the story behind Liina & Co — how it started, what drives my work, and a few childhood creative roots that still inspire me today.
Spotlight on Giesenbrau Brewery: Local News Highlights New Prague Favorite
We love seeing local businesses in the spotlight — especially when it’s one of our favorites! Giesenbrau Brewery was recently featured by KSTP as part of their “Explore New Prague” series. In the interview, owner Erin Hutton shares the story behind Giesenbrau, their...
Design With Impact: Save the BWCA Poster by Liina Lundin
I’m excited to share a project close to both my heart and my home: the Save the BWCA poster, available now through Lulii Prints. This piece was created as a love letter to the Boundary Waters Canoe Area Wilderness—an incredibly special place that has inspired me for...
Liina & Co Named One of Minnesota’s Top Branding Agencies by DesignRush!
I’m excited to share a double dose of good news: Liina & Co has been recognized by DesignRush as one of the top branding agencies in Minnesota—and our work for Unmapped Brewing Co is being featured among The Best Branding...
Lovejoy’s Mixers Rebrand
Photography by Tara SloaneA bloody fantastic rebrand… Every brand has a story, and my favorite part is excavating the energy and life of that story and bringing it to life. When done well, design has the power to intrigue the right audience, educate them on why...
Do I really need a brand?
Common thought: "I have a small business, so isn’t a small-budget, $100 logo good enough?" It’s tempting to cut down the cost of investing in your brand. It seems intangible. It can even seem superfluous. But before you do that, consider this: Your brand — not just...
Small Businesses: Why you need a brand, not a logo.
If you’re a small business owner, chances are you started out with zero funding besides your own bank account. There are many costs to starting a business. It’s likely you’ve prioritized certain things before creating a brand. You might not even know you need a brand....
5 Reasons You Need a Brand Vision Board
It's not necessarily a step that seems crucial. After all, you have a business plan, right? You probably have some examples of certain brands and logos you like, right? So why bother taking this step? Lots of reasons. Here's the short list: Nobody can see inside your...