liina & co: work
about Liina & Co
Read a little bit more about where we came from, our design philosophy, and how we work.
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Do I really need a brand?
Common thought: "I have a small business, so isn’t a small-budget, $100 logo good enough?" It’s tempting to cut down the cost of investing in your brand. It seems intangible. It can even seem superfluous. But before you do that, consider this: Your brand — not just...
Small Businesses: Why you need a brand, not a logo.
If you’re a small business owner, chances are you started out with zero funding besides your own bank account. There are many costs to starting a business. It’s likely you’ve prioritized certain things before creating a brand. You might not even know you need a brand....
5 Reasons You Need a Brand Vision Board
It's not necessarily a step that seems crucial. After all, you have a business plan, right? You probably have some examples of certain brands and logos you like, right? So why bother taking this step? Lots of reasons. Here's the short list: Nobody can see inside your...
Capture Your Brand Vision in 5 Steps
I’ve seen it a lot: You're starting a business but are overwhelmed with tasks and expenses— and your original brand vision is starting to get a little foggy… You know, that sparkling, inspired vision of your new company where you can picture it all perfectly, and have...
Branding: Why You Should Care
Ever hear these phrases? “Slap together a logo.” “Whip up a brochure.” “Throw together a banner.” These are things I hear sometimes as a graphic designer. The overarching theme: Design is a superfluous layer of eye candy necessary to get a product or service to...
5 Tips For Hiring a Logo Designer
How do you know if the designer you’re hiring is going to provide professional design work?
Design is a gift you give.
Today I've been thinking about design from a different angle. As a customer. Recently I made a trip to one of my new favorite clothing boutiques, Primp. I love the shop's interior design, its well-edited selection, the staff is enthusiastic, helpful and welcoming. The...
5 Tips for Small Brands
I love entrepreneurs. I get them. (Because I am one.) And I work with a lot of them. Small or big, new or old. Brands are my world. I became an independent graphic designer over five years ago after a decade of being 'behind the scenes' at a couple agencies. Since...
The Power of Design
A friend of mine once described the feeling you get when you're shopping and you see something you like. "It gives you those… happy chemicals! You know?" Yeah. I do. I'm no scientist, but I'm sure I could dig up some facts to support this statement. And...
Green + the Grain
Local + Organic on Wheels Designing the logo for Green + the Grain was a delight. A pretty dedicated consumer of fresh, organic food myself, it makes my job pretty darn fun when a project is right in line with my own lifestyle. I worked with one of the owners, and her...