A bloody fantastic rebrand…
Every brand has a story, and my favorite part is excavating the energy and life of that story and bringing it to life.
When done well, design has the power to intrigue the right audience, educate them on why this product or service is incredible, and build deeper loyalty. A brand that evokes emotion and action is truly successful.
Lovejoy’s is a small business that not only makes a great product but also has a mission that goes deeper into the community. Their original branding didn’t have the draw or energy of what their business truly is.
And its shelf presence was begging for enrichment to align with Lovejoy’s incredibly robust and unique flavors.
Shout out to my strategist partner, Sam West of West Co, for identifying the rebranding need and bringing me into this project at a pivotal time. Working with Charles and his sister and business partner Suzanne has been joyfully inspiring, and I can’t wait to continue the rebrand rollout… and watch as Lovejoy’s continues to flourish and not only make drinks better but also support the youth in our community of Minneapolis / Saint Paul and beyond.
Lovejoy’s is one of Oprah’s Favorite Things 2024!
This small, black-owned family business is truly raising the bar on brunch. Just ask Oprah.
You can support Lovejoy’s by purchasing via their Lovejoy’s Website, or on Amazon.
Give me a follow on Instagram @Liinaco
[The rebrand scope included: Logo versions, label designs, color palette and mood board, t-shirt designs and pop-up banner designs for Lovejoy’s Mixers Bartender-Crafted brand.]
