What makes a successful logo?

A company’s logo is a living thing. It needs to exude the personality of the company, as well as help customers make an easy identification. However, just like a well-balanced meal needs some veggies, a logo relies on the visual elements and language surrounding it to be truly successful.

The following are a sampling of the many logo and identity projects I’ve worked on. Each one presented unique challenges, and I enjoyed working on each one of them. On most of them I was also able to create accompanying materials or a website.

See below. More to come…

Logo and website design

Website design by Liina Lundin and development by Azul 7.