Common thought:
“I have a small business, so isn’t a small-budget, $100 logo good enough?”
It’s tempting to cut down the cost of investing in your brand. It seems intangible. It can even seem superfluous. But before you do that, consider this:
Your brand — not just your logo — is your first impression.
It’s your only shot: Your chance to either stand out or be overlooked.
Your brand demonstrates value, and a ‘quick fix’ logo doesn’t portray that value.
A logo never stands alone.
Think about all of the brands you experience on a daily basis: Shopping, social media, advertising, billboards…
Your logo is never sitting there, all by itself. A logo is within a layout, accompanied by color, overlaying an image, or on a package or website. So, how do you know what colors and images work with your logo? How about a pattern? What other graphics are needed? An icon set? What’s the language used, and what’s the tone of voice?
And then how do you put these elements together in a consistent way to build brand recognition?
Because that’s the ultimate goal:
AND
people understand what you do.
A brand is simple, but complex to create. If you’re ready to take the next step with your branding just send us an email. We can plan a simple consultation and see if it’s a good fit!
