Design With Impact: Save the BWCA Poster by Liina Lundin

Design With Impact: Save the BWCA Poster by Liina Lundin

Jun 2, 2025 | Portfolio

I’m excited to share a project close to both my heart and my home: the Save the BWCA poster, available now through Lulii Prints. This piece was created as a love letter to the Boundary Waters Canoe Area Wilderness—an incredibly special place that has inspired me for...
Do I really need a brand?

Do I really need a brand?

Aug 2, 2022 | Blog, Portfolio

Common thought: “I have a small business, so isn’t a small-budget, $100 logo good enough?” It’s tempting to cut down the cost of investing in your brand. It seems intangible. It can even seem superfluous. But before you do that, consider this: Your brand —...
5 Reasons You Need a Brand Vision Board

5 Reasons You Need a Brand Vision Board

Apr 24, 2019 | Blog, Portfolio

It’s not necessarily a step that seems crucial. After all, you have a business plan, right? You probably have some examples of certain brands and logos you like, right? So why bother taking this step? Lots of reasons. Here’s the short list: Nobody can see...
The Power of Design

The Power of Design

Jul 28, 2015 | Blog, Logo Design, Portfolio

A friend of mine once described the feeling you get when you’re shopping and you see something you like. “It gives you those… happy chemicals! You know?”     Yeah. I do. I’m no scientist, but I’m sure I could dig up some facts...