Design With Impact: Save the BWCA Poster by Liina Lundin

Design With Impact: Save the BWCA Poster by Liina Lundin

I’m excited to share a project close to both my heart and my home: the Save the BWCA poster, available now through Lulii Prints. This piece was created as a love letter to the Boundary Waters Canoe Area Wilderness—an incredibly special place that has inspired me for...
Do I really need a brand?

Do I really need a brand?

Common thought: “I have a small business, so isn’t a small-budget, $100 logo good enough?” It’s tempting to cut down the cost of investing in your brand. It seems intangible. It can even seem superfluous. But before you do that, consider this: Your brand —...