Blog | Liina & Co

Design is a gift you give.

Aug 7, 2015 | Blog, Business System Design, Illustration, Logo Design

Today I’ve been thinking about design from a different angle. As a customer. Recently I made a trip to one of my new favorite clothing boutiques, Primp. I love the shop’s interior design, its well-edited selection, the staff is enthusiastic, helpful and...

5 Tips for Small Brands

Jul 28, 2015 | Blog

I love entrepreneurs. I get them. (Because I am one.) And I work with a lot of them. Small or big, new or old. Brands are my world. I became an independent graphic designer over five years ago after a decade of being ‘behind the scenes’ at a couple...

The Power of Design

Jul 28, 2015 | Blog, Logo Design, Portfolio

A friend of mine once described the feeling you get when you’re shopping and you see something you like. “It gives you those… happy chemicals! You know?” Yeah. I do. I’m no scientist, but I’m sure I could dig up some facts...

Green + the Grain

Aug 28, 2014 | Blog, Graphic Design, Logo Design, Portfolio

Local + Organic on Wheels Designing the logo for Green + the Grain was a delight. A pretty dedicated consumer of fresh, organic food myself, it makes my job pretty darn fun when a project is right in line with my own lifestyle. I worked with one of the owners, and her...

Every brand needs a story.

Dec 20, 2012 | Blog

Connect. Tell your story. Businesses are born out of good ideas, and always come with stories. Aspirational ones, funny ones, and even just ordinary ones. The reason this connects is simple: A story gives a less-than-human product (or a seemingly “dry”...

How can your small business stand out?

Dec 5, 2012 | Blog, Business System Design, Graphic Design, Logo Design, Website Design

It’s noisy out there. It’s not anything new: Businesses, small and large, are in direct competition with each other, and it’s becoming more and more difficult to tell from the outside who the better choice is. And there are more and more new...