You’re Not a Beginner Founder

You’re Not a Beginner Founder

You’ve launched before. You’ve managed teams. You understand margins and market positioning. You’ve seen firsthand how perception influences pricing, trust, and growth. You already know brand isn’t decoration. It’s not a logo exercise or a vibe check. It’s a signal....
Design With Impact: Save the BWCA Poster by Liina Lundin

Design With Impact: Save the BWCA Poster by Liina Lundin

I’m excited to share a project close to both my heart and my home: the Save the BWCA poster, available now through Lulii Prints. This piece was created as a love letter to the Boundary Waters Canoe Area Wilderness—an incredibly special place that has inspired me for...