Aug 2, 2022 | Blog, Portfolio
Common thought: “I have a small business, so isn’t a small-budget, $100 logo good enough?” It’s tempting to cut down the cost of investing in your brand. It seems intangible. It can even seem superfluous. But before you do that, consider this: Your brand —...
Apr 24, 2019 | Blog, Portfolio
It’s not necessarily a step that seems crucial. After all, you have a business plan, right? You probably have some examples of certain brands and logos you like, right? So why bother taking this step? Lots of reasons. Here’s the short list: Nobody can see...
Mar 24, 2019 | Blog, Branding, Graphic Design, Logo Design
I’ve seen it a lot: You’re starting a business but are overwhelmed with tasks and expenses— and your original brand vision is starting to get a little foggy… You know, that sparkling, inspired vision of your new company where you can picture it all perfectly,...
Mar 24, 2019 | Blog, Business System Design, Logo Design
Ever hear these phrases? “Slap together a logo.” “Whip up a brochure.” “Throw together a banner.” These are things I hear sometimes as a graphic designer. The overarching theme: Design is a superfluous layer of eye candy necessary to get a product or service to...
Mar 6, 2019 | Blog, Graphic Design, Logo Design
So, you need a logo. How do you know if the designer you’re hiring is going to provide professional design work? Is it just finding someone who can use Illustrator or Photoshop? Should you use a cheaper online service? Here are five tips: 1. Review their work. Does it...
