Everything your brand needs — and a few things you didn’t realize it did.
From essentials to all-out, we offer flexible package sizes to fit where you’re at.
We have the perfect branding package for entrepreneurs of all kinds.
Your brand package is designed to set you up for success — with options that can include:
-
Logo Design (always custom and modular to work in all applications!)
-
Brand Strategy & Story
-
Brand Book
-
Color Palette
-
Font Recommendations
-
Real-life Mockups
-
Branded Templates
-
Brand Rollout Coaching
And other items you can add on, a’la carte, just ask.
About Liina
Designer, foodie, cyclist, sauna enthusiast, dog person
I love designing brands for entrepreneurs who are as passionate about living their best life as I am.
How do we Start?
It all begins with a conversation. Fill out our quick form below, and tell us about your business and needs. After we review your form, we’ll reach out to you and set up a Zoom chat to see if we’re a fit!
Click below to get started:
Liina is the best! So patient and full of amazing ideas! Our rebrand went smoothly as Liina and Co. were able to dissemenate our thoughts and plans into thoughtful and beautifully designed labels and logos! Thanks so much.
What is a Custom Logo Design?
There are many ways to get a logo. Many online companies crank them out, and you can pay next to nothing for one.
The old adage is true, though: You get what you pay for.
No AI here! Your custom logo is based on who you are and what your brand stands for. We build logo artwork with professional typography, appropriate color, fine-tuned spacing, and provide alternates for use cross-media.
a brand is more than a logo
A well-designed brand creates a whole mood. Discovering and creating your unique brand involves all of the elements of design: Shape, color, pattern, language and more. It’s a personality. I design brands that capture the true essence of you and your business.
what’s a brand book?
Your Brand Book is the complete guide to your new visual identity — all wrapped up in one beautifully organized PDF. Inside, you’ll find your mood board, logo variations, color palette, graphic patterns, image inspiration, complementary fonts, and more. It’s everything you need to keep your brand looking sharp and consistent.
Your Brand Book includes:
• Brand Foundation (Mission, Vision, Story)
• Mood board
• Logo (+ modular versions)
• Color palette
• Font recommendations
• Mock-ups of branded items
• Graphics, patterns
Great branding doesn’t happen by accident. Let’s build yours with purpose, clarity, and just the right amount of quirk.
Liina’s creative designs brought the brand of our company from mere ideas tossed around in meetings to unique illustrations which set us apart from any other honey producer in the market!
IMAGES, FONTS, SOCIAL AND MORE…
Your brand truly comes to life when all elements are in sync. We show you how.
Your brand presentation will include mockups of real-life items that fit your industry:
-
Social media post examples
-
Website homepage
-
T-shirts or other merch
-
Stickers
-
Labels
-
Vehicle Wraps
and more!
how much does it cost?
We have several levels of brand packages to fit different business sizes and needs.
We don’t publicly list our brand package pricing because every business is different — but we’re happy to walk you through all the details on a quick Zoom call.
It all begins with a conversation. Fill out our quick form below, and tell us about your business and needs. After we review your form, we’ll reach out to you and set up a Zoom chat to see if we’re a fit!
Click below to get started:
Liina was and is a pleasure to work with! She is thoughtful, prepared, and very responsive. I will definitely continue to refer her and bring projects her way!
We loved working with Liina on branding and naming our business, Little Ember Co.
Not only did she help create a wonderful name and logo package, she created an encompassing brand — colors, fonts, everything.
It’s made life really easy on our end to have a plethora of logo options for different situations and a font/color package to plug into whatever situation we need. Highly recommend!
more warm fuzzies…
"There are not enough thanks in the world for how amazing and “cool” you make us look. Seeing your brand book made me feel incredibly empowered to move forward and kick ass with this crazy business. It just makes me proud to feel and see a visualization that encompasses all the passion and love we have for our ideas and dreams. THANK YOU!"
Goodie Audette, Co-Owner, Hello Hair Collective
Let's Chat
Click the link above to fill out this quick form, and I'll contact you to schedule a Zoom chat about your brand to see if we're a good match!
featured work
“The details are not the details.
They make the design.”
— Charles Eames (1907–1978)
5 Tips For Hiring a Logo Designer
How do you know if the designer you’re hiring is going to provide professional design work?
Design is a gift you give.
Today I've been thinking about design from a different angle. As a customer. Recently I made a trip to one of my new favorite clothing boutiques, Primp. I love the shop's interior design, its well-edited selection, the staff is enthusiastic, helpful and welcoming. The...
5 Tips for Small Brands
I love entrepreneurs. I get them. (Because I am one.) And I work with a lot of them. Small or big, new or old. Brands are my world. I became an independent graphic designer over five years ago after a decade of being 'behind the scenes' at a couple agencies. Since...
The Power of Design
A friend of mine once described the feeling you get when you're shopping and you see something you like. "It gives you those… happy chemicals! You know?" Yeah. I do. I'm no scientist, but I'm sure I could dig up some facts to support this statement. And...
Green + the Grain
Local + Organic on Wheels Designing the logo for Green + the Grain was a delight. A pretty dedicated consumer of fresh, organic food myself, it makes my job pretty darn fun when a project is right in line with my own lifestyle. I worked with one of the owners, and her...
Every brand needs a story.
Connect. Tell your story. Businesses are born out of good ideas, and always come with stories. Aspirational ones, funny ones, and even just ordinary ones. The reason this connects is simple: A story gives a less-than-human product (or a seemingly "dry" service) real,...
How can your small business stand out?
It's noisy out there. It's not anything new: Businesses, small and large, are in direct competition with each other, and it's becoming more and more difficult to tell from the outside who the better choice is. And there are more and more new businesses every year (or,...
A little Minnesota State Fair magic
There is something undeniably magical about the Minnesota State Fair. My first time at the fair was when I was 14, and then I missed a bunch of years until I began working in Minneapolis after college. Each year the fair is exactly the same, yet somehow the experience...
What’s your brand saying?
"I just need something I can put on a business card." When clients come to me, they often ask for "just a logo". The common thought seems to be that a logo, on its own, is what will make their business appear professional. And it does, but there's more to it. I spend...
Allina Hospice Benefit Theme
Care, honor, love, give. The annual gala is held in the spring each year. This year the gala benefits patients at the newly opened J.A. Wedum Residential Hospice. I was hired to give the benefit a fresh new look, and one they could use over the next few years and...