Small Business Branding Package
We have the perfect package for entrepreneurs of all kinds.
Our all-inclusive brand package includes:
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A Custom logo
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Brand Book (USAGE GUIDE)
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COLOR PALETTE
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Real-life Mockups
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IMAGE AND FONT STYLES
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SOCIAL MEDIA GUIDANCE
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WEBSITE
And other items you can add on, a’la carte, just ask.
About Liina
Designer, Health Geek, Foodie, Sauna Enthusiast & Mom
I love designing brands for entrepreneurs who are as passionate about living their best life as I am.
How we start
It all begins with a conversation. Fill out our Branding Inquiry form and tell us about your business!
Then we set up a time to chat more and see if it’s a fit for us both.
What is a Custom Logo Design?
There are many ways to get a logo. Many online companies crank them out, and you can pay next to nothing for one.
The old adage is true, though: You get what you pay for.
No AI here! Your custom logo is based on who you are and what your brand stands for. We build logo artwork with professional typography, appropriate color, fine-tuned spacing, and provide alternates for use cross-media.
a brand is more than a logo
A well-designed brand creates a whole mood. Discovering and creating your unique brand involves all of the elements of design: Shape, color, pattern, language and more. It’s a personality. I design brands that capture the true essence of you and your business.
what’s a brand book?
Your Brand Book encapsulates your entire new brand. It’s a PDF document that contains the mood board, logo and variations, color palette, graphic patterns, image styles, complimentary font suggestions and more.
Your Brand Book includes:
• Logo and variations
• Summary of mission, vision and target audience
• Color palette
• Mood board
• Mock-ups of branded items
• Other graphics, patterns
• Font recommendations
The world of visual language is not willy nilly. Let us help you create your brand with intention.
Business cards you can be proud of…
The type of business cards I like to create are high-quality. What do I mean by that? Thick paper, beautiful design and unexpected finish details like rounded corners, glossy areas, gold foil… whatever suits your brand and makes your potential client want to hang onto it.
IMAGES, FONTS, SOCIAL AND MORE…
Your brand truly comes to life when all elements are in sync. We show you how.
Your brand presentation will include mockups of real-life collateral:
• Social media post examples
• Website homepage
• T-shirts and other merch
• Stickers
• Industry-specific items like beer can labels, etc.
featured work
“The details are not the details.
They make the design.”
— Charles Eames (1907–1978)
Every brand needs a story.
Connect. Tell your story. Businesses are born out of good ideas, and always come with stories. Aspirational ones, funny ones, and even just ordinary ones. The reason this connects is simple: A story gives a less-than-human product (or a seemingly "dry" service) real,...
How can your small business stand out?
It's noisy out there. It's not anything new: Businesses, small and large, are in direct competition with each other, and it's becoming more and more difficult to tell from the outside who the better choice is. And there are more and more new businesses every year (or,...
A little Minnesota State Fair magic
There is something undeniably magical about the Minnesota State Fair. My first time at the fair was when I was 14, and then I missed a bunch of years until I began working in Minneapolis after college. Each year the fair is exactly the same, yet somehow the experience...
What’s your brand saying?
"I just need something I can put on a business card." When clients come to me, they often ask for "just a logo". The common thought seems to be that a logo, on its own, is what will make their business appear professional. And it does, but there's more to it. I spend...
Allina Hospice Benefit Theme
Care, honor, love, give. The annual gala is held in the spring each year. This year the gala benefits patients at the newly opened J.A. Wedum Residential Hospice. I was hired to give the benefit a fresh new look, and one they could use over the next few years and...
What the heck is a content management system?
A lot of my clients have asked me this question regarding websites. Think of a website being made of "layers". A website is built from HTML code. The design of a website displays content so it's user-friendly to the viewer. In a way, the design is like a skin, and the...
Connie Kauppi, Shiatsu & Thai Yoga Massage
It's all about energy (qi) I met Connie, a shiatsu and thai yoga masseuse, one bright and sunny morning in a coffee shop in St. Paul. Literally, we had to wear our sunglasses in the coffee shop. She had called me the previous day, exclaiming that she was sick and...
Keen Editions
A savvy new publishing company This client has what I love: A truly unique and distinct position in the market. What Keen Editions offers is editing and publishing help for authors who want to get published. Especially an author who doesn't want the hassle and...
The fun of experiencing your design
Last weekend was the Women Run the Cities, which I've been designing materials, t-shirts, ads, and a billboard for — for the past five years. Every year it's fun to experience the race. As the designer of the shirt, especially, it's fun to see them on actual bodies...
Useful Nostalgia
This made me smile — The Obsolete but Neat Laptop Case. Technology gets old so fast, shouldn't we pay tribute to those things we once gave our full admiration to? I think so. Someday there will be an iPhone screen printed on a canvas tote, and we'll all smile and...