Everything your brand needs — and a few things you didn’t realize it did.
From essentials to all-out, we offer flexible package sizes to fit where you’re at.
We have the perfect branding package for entrepreneurs of all kinds.
Your brand package is designed to set you up for success — with options that can include:
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Logo Design (always custom and modular to work in all applications!)
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Brand Strategy & Story
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Brand Book
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Color Palette
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Font Recommendations
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Real-life Mockups
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Branded Templates
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Brand Rollout Coaching
And other items you can add on, a’la carte, just ask.
About Liina
Designer, foodie, cyclist, sauna enthusiast, dog person
I love designing brands for entrepreneurs who are as passionate about living their best life as I am.
How do we Start?
It all begins with a conversation. Fill out our quick form below, and tell us about your business and needs. After we review your form, we’ll reach out to you and set up a Zoom chat to see if we’re a fit!
Click below to get started:
Liina is the best! So patient and full of amazing ideas! Our rebrand went smoothly as Liina and Co. were able to dissemenate our thoughts and plans into thoughtful and beautifully designed labels and logos! Thanks so much.
What is a Custom Logo Design?
There are many ways to get a logo. Many online companies crank them out, and you can pay next to nothing for one.
The old adage is true, though: You get what you pay for.
No AI here! Your custom logo is based on who you are and what your brand stands for. We build logo artwork with professional typography, appropriate color, fine-tuned spacing, and provide alternates for use cross-media.
a brand is more than a logo
A well-designed brand creates a whole mood. Discovering and creating your unique brand involves all of the elements of design: Shape, color, pattern, language and more. It’s a personality. I design brands that capture the true essence of you and your business.
what’s a brand book?
Your Brand Book is the complete guide to your new visual identity — all wrapped up in one beautifully organized PDF. Inside, you’ll find your mood board, logo variations, color palette, graphic patterns, image inspiration, complementary fonts, and more. It’s everything you need to keep your brand looking sharp and consistent.
Your Brand Book includes:
• Brand Foundation (Mission, Vision, Story)
• Mood board
• Logo (+ modular versions)
• Color palette
• Font recommendations
• Mock-ups of branded items
• Graphics, patterns
Great branding doesn’t happen by accident. Let’s build yours with purpose, clarity, and just the right amount of quirk.
Liina’s creative designs brought the brand of our company from mere ideas tossed around in meetings to unique illustrations which set us apart from any other honey producer in the market!
IMAGES, FONTS, SOCIAL AND MORE…
Your brand truly comes to life when all elements are in sync. We show you how.
Your brand presentation will include mockups of real-life items that fit your industry:
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Social media post examples
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Website homepage
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T-shirts or other merch
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Stickers
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Labels
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Vehicle Wraps
and more!
how much does it cost?
We have several levels of brand packages to fit different business sizes and needs.
We don’t publicly list our brand package pricing because every business is different — but we’re happy to walk you through all the details on a quick Zoom call.
It all begins with a conversation. Fill out our quick form below, and tell us about your business and needs. After we review your form, we’ll reach out to you and set up a Zoom chat to see if we’re a fit!
Click below to get started:
Liina was and is a pleasure to work with! She is thoughtful, prepared, and very responsive. I will definitely continue to refer her and bring projects her way!
We loved working with Liina on branding and naming our business, Little Ember Co.
Not only did she help create a wonderful name and logo package, she created an encompassing brand — colors, fonts, everything.
It’s made life really easy on our end to have a plethora of logo options for different situations and a font/color package to plug into whatever situation we need. Highly recommend!
more warm fuzzies…
"There are not enough thanks in the world for how amazing and “cool” you make us look. Seeing your brand book made me feel incredibly empowered to move forward and kick ass with this crazy business. It just makes me proud to feel and see a visualization that encompasses all the passion and love we have for our ideas and dreams. THANK YOU!"
Goodie Audette, Co-Owner, Hello Hair Collective
Let's Chat
Click the link above to fill out this quick form, and I'll contact you to schedule a Zoom chat about your brand to see if we're a good match!
featured work
“The details are not the details.
They make the design.”
— Charles Eames (1907–1978)
A Twin Cities Live Feature: The Story Behind Liina & Co
When Twin Cities Live stopped by my home office, I got to share the story behind Liina & Co — how it started, what drives my work, and a few childhood creative roots that still inspire me today.
Spotlight on Giesenbrau Brewery: Local News Highlights New Prague Favorite
We love seeing local businesses in the spotlight — especially when it’s one of our favorites! Giesenbrau Brewery was recently featured by KSTP as part of their “Explore New Prague” series. In the interview, owner Erin Hutton shares the story behind Giesenbrau, their...
Design With Impact: Save the BWCA Poster by Liina Lundin
I’m excited to share a project close to both my heart and my home: the Save the BWCA poster, available now through Lulii Prints. This piece was created as a love letter to the Boundary Waters Canoe Area Wilderness—an incredibly special place that has inspired me for...
Liina & Co Named One of Minnesota’s Top Branding Agencies by DesignRush!
I’m excited to share a double dose of good news: Liina & Co has been recognized by DesignRush as one of the top branding agencies in Minnesota—and our work for Unmapped Brewing Co is being featured among The Best Branding...
Lovejoy’s Mixers Rebrand
Photography by Tara SloaneA bloody fantastic rebrand… Every brand has a story, and my favorite part is excavating the energy and life of that story and bringing it to life. When done well, design has the power to intrigue the right audience, educate them on why...
Do I really need a brand?
Common thought: "I have a small business, so isn’t a small-budget, $100 logo good enough?" It’s tempting to cut down the cost of investing in your brand. It seems intangible. It can even seem superfluous. But before you do that, consider this: Your brand — not just...
Small Businesses: Why you need a brand, not a logo.
If you’re a small business owner, chances are you started out with zero funding besides your own bank account. There are many costs to starting a business. It’s likely you’ve prioritized certain things before creating a brand. You might not even know you need a brand....
5 Reasons You Need a Brand Vision Board
It's not necessarily a step that seems crucial. After all, you have a business plan, right? You probably have some examples of certain brands and logos you like, right? So why bother taking this step? Lots of reasons. Here's the short list: Nobody can see inside your...
Capture Your Brand Vision in 5 Steps
I’ve seen it a lot: You're starting a business but are overwhelmed with tasks and expenses— and your original brand vision is starting to get a little foggy… You know, that sparkling, inspired vision of your new company where you can picture it all perfectly, and have...
Branding: Why You Should Care
Ever hear these phrases? “Slap together a logo.” “Whip up a brochure.” “Throw together a banner.” These are things I hear sometimes as a graphic designer. The overarching theme: Design is a superfluous layer of eye candy necessary to get a product or service to...