Visuals tell stories about your brand.
Make sure they say what you mean.Our brains are wired to desire what I like to call “happy chemicals”.
We are drawn to visuals, including brands, because of how they speak to us on a subconscious level.
- Branding
- Illustration
- Websites
- Marketing Collateral
- Coffee Guzzling
I’m Liina, owner and creative director of Liina & Co.
I was born and raised in a small, hardworking mining town in northern Minnesota. After getting my BFA with concentration in Graphic Design next door in the dairy state of Wisconsin I made my new home in Minneapolis – Saint Paul. I love this city filled with bikes, dogs, restaurants, and a gazillion like-minded creative entrepreneurs following their passions.
I have over 23 years of professional design experience in everything graphic design related. My passion is to find the heart and soul of a brand, while making the branding process fun.
Whether it’s a totally new brand or a re-branding, I’d love to help you level up.
A new kind of agency
I have built what I call a ‘virtual agency.’ I bring together teams when needed. I have a wonderful, skilled set of independent pros I can include in your project as needed, including:
• Branding & logo design
• Website development
• Content writing
• Interior design and mural creation
• Photography
Let's get social
small-business friendly: You get agency-quality work, and only pay for the parts you actually need.
— The Liina & Co Team —
Andi
Design Assistant
Andi immigrated from Mexico to Michigan in 2013 at 16 years old. In 2016 they moved to Minnesota to study graphic design at the Minneapolis College of Art and Design and graduated in December of 2020. They love typography, designing posters, and making publications. In their work they like to explore how type can be used as image and texture, and often uses their own writing to give depth to their art. In addition to designing, Andi enjoys relief printing, painting with watercolor, crocheting, and reading way too many books at once.
Andi joined Liina & Co in 2021 and provides design support and good vibes. They cheerfully handle many projects at once, from design to file preparation to client communications.
Kada Creative
Murals & Interior Consulting
Branding doesn’t stop at your company doorstep, and Kada is the person we work with to bring branding into a space. Kada Goalen, owner of Kada Creative, is a creative force! We collaborate together, working from the foundation of your branding, and Kada infuses each project with her experience and artistry. She has worked with every kind of surface there is, and brings so much life to every new project we collaborate on.
We have collaborated on the coolest projects from gyms and breweries to retail stories and hair salons.
Jon Thomas
User Experience Director / Designer and Owner, MadeDaily
Liina and Co provides custom web design and we work seamlessly with MadeDaily to make sure the process flows.
Jon and Pier started MadeDaily to create websites in a new way. They call it “A documentary film approach to web development.” Made Daily creates fully custom websites written, designed, and built for your true brand story.
We love working with the MadeDaily team. Instead of working from the outside-in, they really dig into your brand and your mission to create a content that truly resonates with your audience. By the time the site is all written, designing it is a breeze. The MadeDaily development team is meticulous, and Jon and Pier commit 100% to providing prompt service to their clients.
Pier Hegeman
Technical Director / Solutions Architect and Owner, MadeDaily
Pier Hegeman has twenty years experience with software development, information security and systems architecture. Pier has made a career as an information security consultant providing security services from architecture and design, risk assessment and application assessment to software development and code review for fortune 500 companies in banking, retail and health care. He is a Certified Information Systems Security Professional (CISSP).
Prior to founding MadeDaily Co. Pier worked as lead solutions architect at Buffalo Wild Wings, as well as security architect for Wells Fargo, Best Buy, Kroll Ontrack and Target. He also spent six years in Japan working in a number of capacities including translator at the 1997 UN Convention on Climate Change in Kyoto, Coordinator of International Relations for the town of Nishiaizu and developer for the start-up Tabemo, a precursor to Groupon.
“The details are not the details.
They make the design.”
— Charles Eames (1907–1978)
featured work
Almond Puff Pastry, anyone?
Food is love. We all know someone who bakes or cooks with such passion and skill that every morsel they make is filled with that energy and love. For one of my best friends, that was her mother. I did this painting for that friend's birthday recently in dedication to...
Energy Management Made Visual
A little background I've always been drawn to making facts more visually interesting. When I was about 10 years old I remember sitting in my grandma's swiveling armchair, reading through this big book of graphs. Mostly odd statistics, like "How many Americans buy a...
Mug Shot
Sometimes the smallest things can make your day. My husband and I went on a mini-adventure to Stillwater yesterday. There is an awesome kitchen store there, called The Chef's Gallery. It is huge. I love kitchen stores anyway, but this one has a unique, cozy feel while...
Make me up, before we go-go…
My good friend, Holly, is a fantastic makeup artist. She has years of experience in professional makeup application, and a true love for her field. She is an artist, and like all artists, has a keen eye for detail. She notices everything. I have to admit, I often...
Dylan Days
Having grown up not only in Bob Dylan's hometown, but with a talented artist, singer and musician as my mother, I have been raised on Dylan music (and lots of music in general). This morning on the phone my mom told me about the Dylan Days Art Exhibition coming up...
A Brand Makeover
What do I do? People often ask me what I do. I always find that the phrase "Graphic Design" doesn't really mean much to people, and I can see why. It's vague. The words by themselves can mean a bunch of different things. So today's blog post is in hopes to illustrate...
Cross-Linking is Essential
Where is everybody? It's not news to you that everybody is on Facebook. The statistics on Facebook use are astounding. If you're starting up a new business, I always recommend getting a Facebook "Fan Page" before anything else. Once you've established a personal...