Your visuals tell the story of your brand.
Let’s make sure they’re saying exactly what you want them to.
This isn’t an agency.
With 25+ years in the design and branding world (including agency life), I wanted to create something different. When you work with me, you don’t get layers of process or people you’ll never meet—you get direct collaboration, big-picture strategy, and design that actually moves your business forward. My passion is helping founders align their brand with their vision so they can grow with clarity and confidence.
Get a Brand That Competes — Without Hiring an Agency
The “& Co” means at Liina & Co we bring together teams when needed. I have a wonderful, skilled set of independent pros I can include in your branding project as needed, including:
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Marketing strategy
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Website development
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Content writing
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Interior design and mural creation
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Photography
Big-agency expertise, thoughtfully tailored for growing small businesses.
— Liina & Co Partners —
Sam West
Marketing Strategist
Sam West has spent the last 17+ years working in advertising as a brand and strategy lead for national clients, orchestrating rebranding projects, product launches, broadcast productions, site developments, social media, and brand campaigns.
Acting as marketing and general business consultant and implementer, Sam and his team bring a passion for business development, branding, and design that connects with consumers and drives brands forward.
Jill Lipski Cain
Experience Design Consultant
Empathy is the foundation of good business, and Jill Lipski Cain is on a mission to help organizations build it. She is an experience research and design consultant who helps businesses deeply understand the people they serve and how their services and offerings impact them. This insight enables businesses to adjust their strategies and investments to achieve both social and financial goals. Jill brings over 15 years of consulting experience to small and midsize organizations, from state departments to craft breweries to creative production companies.
Kada Creative
Murals & Interior Consulting
Branding doesn’t stop at your company doorstep, and Kada is the person we work with to bring branding into a space. Kada Goalen, owner of Kada Creative, is a creative force! We collaborate together, working from the foundation of your branding, and Kada infuses each project with her experience and artistry. She has worked with every kind of surface there is, and brings so much life to every new project we collaborate on.
We have collaborated on the coolest projects from gyms and breweries to retail stories and hair salons.
“The details are not the details.
They make the design.”
— Charles Eames (1907–1978)
Great brands start with a good conversation.
Fill out the quick inquiry form and we’ll schedule a short Zoom chat to talk about your business, your goals, and how we might bring your brand to life.
What’s your brand saying?
"I just need something I can put on a business card." When clients come to me, they often ask for "just a logo". The common thought seems to be that a logo, on its own, is what will make their business appear professional. And it does, but there's more to it. I spend...
Allina Hospice Benefit Theme
Care, honor, love, give. The annual gala is held in the spring each year. This year the gala benefits patients at the newly opened J.A. Wedum Residential Hospice. I was hired to give the benefit a fresh new look, and one they could use over the next few years and...
What the heck is a content management system?
A lot of my clients have asked me this question regarding websites. Think of a website being made of "layers". A website is built from HTML code. The design of a website displays content so it's user-friendly to the viewer. In a way, the design is like a skin, and the...
Connie Kauppi, Shiatsu & Thai Yoga Massage
It's all about energy (qi) I met Connie, a shiatsu and thai yoga masseuse, one bright and sunny morning in a coffee shop in St. Paul. Literally, we had to wear our sunglasses in the coffee shop. She had called me the previous day, exclaiming that she was sick and...
Keen Editions
A savvy new publishing company This client has what I love: A truly unique and distinct position in the market. What Keen Editions offers is editing and publishing help for authors who want to get published. Especially an author who doesn't want the hassle and...
The fun of experiencing your design
Last weekend was the Women Run the Cities, which I've been designing materials, t-shirts, ads, and a billboard for — for the past five years. Every year it's fun to experience the race. As the designer of the shirt, especially, it's fun to see them on actual bodies...
Useful Nostalgia
This made me smile — The Obsolete but Neat Laptop Case. Technology gets old so fast, shouldn't we pay tribute to those things we once gave our full admiration to? I think so. Someday there will be an iPhone screen printed on a canvas tote, and we'll all smile and...
Almond Puff Pastry, anyone?
Food is love. We all know someone who bakes or cooks with such passion and skill that every morsel they make is filled with that energy and love. For one of my best friends, that was her mother. I did this painting for that friend's birthday recently in dedication to...
Energy Management Made Visual
A little background I've always been drawn to making facts more visually interesting. When I was about 10 years old I remember sitting in my grandma's swiveling armchair, reading through this big book of graphs. Mostly odd statistics, like "How many Americans buy a...
Mug Shot
Sometimes the smallest things can make your day. My husband and I went on a mini-adventure to Stillwater yesterday. There is an awesome kitchen store there, called The Chef's Gallery. It is huge. I love kitchen stores anyway, but this one has a unique, cozy feel while...