Your visuals tell the story of your brand.

Let’s make sure they’re saying exactly what you want them to.


Our brains are wired for “happy chemicals.”
We’re naturally drawn to colors and visuals — including brands — because they spark a response deep below the surface. The right design doesn’t just look good; it speaks to us on a subconscious level.

 

 

liina & co isn’t an agency—it’s the opposite

With 25+ years in the design and branding world (including agency life), I wanted to create something different. When you work with me, you don’t get layers of process or people you’ll never meet—you get direct collaboration, big-picture strategy, and design that actually moves your business forward. My passion is helping founders align their brand with their vision so they can grow with clarity and confidence.

Get a Brand That Competes — Without Hiring an Agency

The “& Co” means at Liina & Co we bring together teams when needed. I have a wonderful, skilled set of independent pros I can include in your branding project as needed, including:

 

  • Marketing Strategy

  • Website development

  • Content writing

  • Interior design and mural creation

  • Photography 

SMALL-BUSINESS FRIENDLY: YOU GET AGENCY-QUALITY WORK, WITH A BRAND ALIGNED FOR YOUR NEXT CHAPTER.

— Liina & Co partners —

Sam West

Sam West

Marketing Strategist

Sam West has spent the last 17+ years working in advertising as a brand and strategy lead for national clients, orchestrating rebranding projects, product launches, broadcast productions, site developments, social media, and brand campaigns.

Acting as marketing and general business consultant and implementer, Sam and his team bring a passion for business development, branding, and design that connects with consumers and drives brands forward.

Jill Lipski Cain

Jill Lipski Cain

Experience Design Consultant

Empathy is the foundation of good business, and Jill Lipski Cain is on a mission to help organizations build it. She is an experience research and design consultant who helps businesses deeply understand the people they serve and how their services and offerings impact them. This insight enables businesses to adjust their strategies and investments to achieve both social and financial goals. Jill brings over 15 years of consulting experience to small and midsize organizations, from state departments to craft breweries to creative production companies.

Kada Creative

Kada Creative

Murals & Interior Consulting

Branding doesn’t stop at your company doorstep, and Kada is the person we work with to bring branding into a space. Kada Goalen, owner of Kada Creative, is a creative force! We collaborate together, working from the foundation of your branding, and Kada infuses each project with her experience and artistry. She has worked with every kind of surface there is, and brings so much life to every new project we collaborate on.

We have collaborated on the coolest projects from gyms and breweries to retail stories and hair salons.

“The details are not the details.
They make the design.”

— Charles Eames (1907–1978)

Let's Chat

Click the link above to fill out this quick form, and I'll contact you to schedule a Zoom chat about your brand to see if we're a good match!

Do I really need a brand?

Do I really need a brand?

Common thought: "I have a small business, so isn’t a small-budget, $100 logo good enough?" It’s tempting to cut down the cost of investing in your brand. It seems intangible. It can even seem superfluous. But before you do that, consider this: Your brand — not just...

read more
5 Reasons You Need a Brand Vision Board

5 Reasons You Need a Brand Vision Board

It's not necessarily a step that seems crucial. After all, you have a business plan, right? You probably have some examples of certain brands and logos you like, right? So why bother taking this step? Lots of reasons. Here's the short list: Nobody can see inside your...

read more
Branding: Why You Should Care

Branding: Why You Should Care

  Ever hear these phrases? “Slap together a logo.” “Whip up a brochure.” “Throw together a banner.” These are things I hear sometimes as a graphic designer. The overarching theme: Design is a superfluous layer of eye candy necessary to get a product or service to...

read more