Your visuals tell the story of your brand.
Let’s make sure they’re saying exactly what you want them to.
Our brains are wired for “happy chemicals.” We’re naturally drawn to colors and visuals — including brands — because they spark a response deep below the surface. The right design doesn’t just look good; it speaks to us on a subconscious level.
liina & co isn’t an agency—it’s the opposite
With 25+ years in the design and branding world (including agency life), I wanted to create something different. When you work with me, you don’t get layers of process or people you’ll never meet—you get direct collaboration, big-picture strategy, and design that actually moves your business forward. My passion is helping founders align their brand with their vision so they can grow with clarity and confidence.
Get a Brand That Competes — Without Hiring an Agency
The “& Co” means at Liina & Co we bring together teams when needed. I have a wonderful, skilled set of independent pros I can include in your branding project as needed, including:
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Marketing Strategy
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Website development
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Content writing
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Interior design and mural creation
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Photography
SMALL-BUSINESS FRIENDLY: YOU GET AGENCY-QUALITY WORK, WITH A BRAND ALIGNED FOR YOUR NEXT CHAPTER.
— Liina & Co partners —

Sam West
Marketing Strategist
Sam West has spent the last 17+ years working in advertising as a brand and strategy lead for national clients, orchestrating rebranding projects, product launches, broadcast productions, site developments, social media, and brand campaigns.
Acting as marketing and general business consultant and implementer, Sam and his team bring a passion for business development, branding, and design that connects with consumers and drives brands forward.

Jill Lipski Cain
Experience Design Consultant
Empathy is the foundation of good business, and Jill Lipski Cain is on a mission to help organizations build it. She is an experience research and design consultant who helps businesses deeply understand the people they serve and how their services and offerings impact them. This insight enables businesses to adjust their strategies and investments to achieve both social and financial goals. Jill brings over 15 years of consulting experience to small and midsize organizations, from state departments to craft breweries to creative production companies.

Kada Creative
Murals & Interior Consulting
Branding doesn’t stop at your company doorstep, and Kada is the person we work with to bring branding into a space. Kada Goalen, owner of Kada Creative, is a creative force! We collaborate together, working from the foundation of your branding, and Kada infuses each project with her experience and artistry. She has worked with every kind of surface there is, and brings so much life to every new project we collaborate on.
We have collaborated on the coolest projects from gyms and breweries to retail stories and hair salons.
“The details are not the details.
They make the design.”
— Charles Eames (1907–1978)
Let's Chat
Click the link above to fill out this quick form, and I'll contact you to schedule a Zoom chat about your brand to see if we're a good match!
A Twin Cities Live Feature: The Story Behind Liina & Co
When Twin Cities Live stopped by my home office, I got to share the story behind Liina & Co — how it started, what drives my work, and a few childhood creative roots that still inspire me today.
Spotlight on Giesenbrau Brewery: Local News Highlights New Prague Favorite
We love seeing local businesses in the spotlight — especially when it’s one of our favorites! Giesenbrau Brewery was recently featured by KSTP as part of their “Explore New Prague” series. In the interview, owner Erin Hutton shares the story behind Giesenbrau, their...
Design With Impact: Save the BWCA Poster by Liina Lundin
I’m excited to share a project close to both my heart and my home: the Save the BWCA poster, available now through Lulii Prints. This piece was created as a love letter to the Boundary Waters Canoe Area Wilderness—an incredibly special place that has inspired me for...
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I’m excited to share a double dose of good news: Liina & Co has been recognized by DesignRush as one of the top branding agencies in Minnesota—and our work for Unmapped Brewing Co is being featured among The Best Branding...
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If you’re a small business owner, chances are you started out with zero funding besides your own bank account. There are many costs to starting a business. It’s likely you’ve prioritized certain things before creating a brand. You might not even know you need a brand....
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I’ve seen it a lot: You're starting a business but are overwhelmed with tasks and expenses— and your original brand vision is starting to get a little foggy… You know, that sparkling, inspired vision of your new company where you can picture it all perfectly, and have...
Branding: Why You Should Care
Ever hear these phrases? “Slap together a logo.” “Whip up a brochure.” “Throw together a banner.” These are things I hear sometimes as a graphic designer. The overarching theme: Design is a superfluous layer of eye candy necessary to get a product or service to...









