Small Business Branding Package
We have the perfect package for entrepreneurs of all kinds.
Our all-inclusive brand package includes:
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A Custom logo
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Brand Book (USAGE GUIDE)
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COLOR PALETTE
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Real-life Mockups
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IMAGE AND FONT STYLES
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SOCIAL MEDIA GUIDANCE
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WEBSITE
And other items you can add on, a’la carte, just ask.
About Liina
Designer, Health Geek, Foodie, Sauna Enthusiast & Mom
I love designing brands for entrepreneurs who are as passionate about living their best life as I am.
How we start
It all begins with a conversation. Fill out our Branding Inquiry form and tell us about your business!
Then we set up a time to chat more and see if it’s a fit for us both.
What is a Custom Logo Design?
There are many ways to get a logo. Many online companies crank them out, and you can pay next to nothing for one.
The old adage is true, though: You get what you pay for.
No AI here! Your custom logo is based on who you are and what your brand stands for. We build logo artwork with professional typography, appropriate color, fine-tuned spacing, and provide alternates for use cross-media.
a brand is more than a logo
A well-designed brand creates a whole mood. Discovering and creating your unique brand involves all of the elements of design: Shape, color, pattern, language and more. It’s a personality. I design brands that capture the true essence of you and your business.
what’s a brand book?
Your Brand Book encapsulates your entire new brand. It’s a PDF document that contains the mood board, logo and variations, color palette, graphic patterns, image styles, complimentary font suggestions and more.
Your Brand Book includes:
• Logo and variations
• Summary of mission, vision and target audience
• Color palette
• Mood board
• Mock-ups of branded items
• Other graphics, patterns
• Font recommendations
The world of visual language is not willy nilly. Let us help you create your brand with intention.
Business cards you can be proud of…
The type of business cards I like to create are high-quality. What do I mean by that? Thick paper, beautiful design and unexpected finish details like rounded corners, glossy areas, gold foil… whatever suits your brand and makes your potential client want to hang onto it.
IMAGES, FONTS, SOCIAL AND MORE…
Your brand truly comes to life when all elements are in sync. We show you how.
Your brand presentation will include mockups of real-life collateral:
• Social media post examples
• Website homepage
• T-shirts and other merch
• Stickers
• Industry-specific items like beer can labels, etc.
featured work
“The details are not the details.
They make the design.”
— Charles Eames (1907–1978)
Do I really need a brand?
Common thought: "I have a small business, so isn’t a small-budget, $100 logo good enough?" It’s tempting to cut down the cost of investing in your brand. It seems intangible. It can even seem superfluous. But before you do that, consider this: Your brand — not just...
Small Businesses: Why you need a brand, not a logo.
If you’re a small business owner, chances are you started out with zero funding besides your own bank account. There are many costs to starting a business. It’s likely you’ve prioritized certain things before creating a brand. You might not even know you need a brand....
5 Reasons You Need a Brand Vision Board
It's not necessarily a step that seems crucial. After all, you have a business plan, right? You probably have some examples of certain brands and logos you like, right? So why bother taking this step? Lots of reasons. Here's the short list: Nobody can see inside your...
Capture Your Brand Vision in 5 Steps
I’ve seen it a lot: You're starting a business but are overwhelmed with tasks and expenses— and your original brand vision is starting to get a little foggy… You know, that sparkling, inspired vision of your new company where you can picture it all perfectly, and have...
Branding: Why You Should Care
Ever hear these phrases? “Slap together a logo.” “Whip up a brochure.” “Throw together a banner.” These are things I hear sometimes as a graphic designer. The overarching theme: Design is a superfluous layer of eye candy necessary to get a product or service to...
5 Tips For Hiring a Logo Designer
How do you know if the designer you’re hiring is going to provide professional design work?
Design is a gift you give.
Today I've been thinking about design from a different angle. As a customer. Recently I made a trip to one of my new favorite clothing boutiques, Primp. I love the shop's interior design, its well-edited selection, the staff is enthusiastic, helpful and welcoming. The...
5 Tips for Small Brands
I love entrepreneurs. I get them. (Because I am one.) And I work with a lot of them. Small or big, new or old. Brands are my world. I became an independent graphic designer over five years ago after a decade of being 'behind the scenes' at a couple agencies. Since...
The Power of Design
A friend of mine once described the feeling you get when you're shopping and you see something you like. "It gives you those… happy chemicals! You know?" Yeah. I do. I'm no scientist, but I'm sure I could dig up some facts to support this statement. And...
Green + the Grain
Local + Organic on Wheels Designing the logo for Green + the Grain was a delight. A pretty dedicated consumer of fresh, organic food myself, it makes my job pretty darn fun when a project is right in line with my own lifestyle. I worked with one of the owners, and her...