liina & co: work
about Liina & Co
Read a little bit more about where we came from, our design philosophy, and how we work.
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Branding: Why You Should Care
Ever hear these phrases? “Slap together a logo.” “Whip up a brochure.” “Throw together a banner.” These are things I hear sometimes as a graphic designer. The overarching theme: Design is a superfluous layer of eye candy necessary to get a product or service to...
5 Tips For Hiring a Logo Designer
How do you know if the designer you’re hiring is going to provide professional design work?
Design is a gift you give.
Today I've been thinking about design from a different angle. As a customer. Recently I made a trip to one of my new favorite clothing boutiques, Primp. I love the shop's interior design, its well-edited selection, the staff is enthusiastic, helpful and welcoming. The...
5 Tips for Small Brands
I love entrepreneurs. I get them. (Because I am one.) And I work with a lot of them. Small or big, new or old. Brands are my world. I became an independent graphic designer over five years ago after a decade of being 'behind the scenes' at a couple agencies. Since...
The Power of Design
A friend of mine once described the feeling you get when you're shopping and you see something you like. "It gives you those… happy chemicals! You know?" Yeah. I do. I'm no scientist, but I'm sure I could dig up some facts to support this statement. And...
Green + the Grain
Local + Organic on Wheels Designing the logo for Green + the Grain was a delight. A pretty dedicated consumer of fresh, organic food myself, it makes my job pretty darn fun when a project is right in line with my own lifestyle. I worked with one of the owners, and her...
Every brand needs a story.
Connect. Tell your story. Businesses are born out of good ideas, and always come with stories. Aspirational ones, funny ones, and even just ordinary ones. The reason this connects is simple: A story gives a less-than-human product (or a seemingly "dry" service) real,...
How can your small business stand out?
It's noisy out there. It's not anything new: Businesses, small and large, are in direct competition with each other, and it's becoming more and more difficult to tell from the outside who the better choice is. And there are more and more new businesses every year (or,...
A little Minnesota State Fair magic
There is something undeniably magical about the Minnesota State Fair. My first time at the fair was when I was 14, and then I missed a bunch of years until I began working in Minneapolis after college. Each year the fair is exactly the same, yet somehow the experience...
What’s your brand saying?
"I just need something I can put on a business card." When clients come to me, they often ask for "just a logo". The common thought seems to be that a logo, on its own, is what will make their business appear professional. And it does, but there's more to it. I spend...