Every brand needs a story.

Every brand needs a story.

Connect. Tell your story. Businesses are born out of good ideas, and always come with stories. Aspirational ones, funny ones, and even just ordinary ones. The reason this connects is simple: A story gives a less-than-human product (or a seemingly “dry”...

A little Minnesota State Fair magic

There is something undeniably magical about the Minnesota State Fair. My first time at the fair was when I was 14, and then I missed a bunch of years until I began working in Minneapolis after college. Each year the fair is exactly the same, yet somehow the experience...

There She Goes

There She Goes Inspiring Real Women to Run I’ve worked with the two owners of this inspiring new company before. Meghan Huber and Cathy Schmidt also have played a huge role in giving Minneapolis women a chance to run in the yearly Women Run the Cities event, a...

The fun of experiencing your design

Last weekend was the Women Run the Cities, which I’ve been designing materials, t-shirts, ads, and a billboard for — for the past five years. Every year it’s fun to experience the race. As the designer of the shirt, especially, it’s fun to see them...