FSI is a global supplier of surface conditioning equipment and technology to the world’s leading integrated circuit (IC) and microelectronics manufacturers.
This website redesign was done by myself and the team at Azul 7. We began by auditing the entire site and reworking the information architecture. The goal? Simplify the content, and make it easier to find things. Visually it needed to be smart, clean and international.
We also updated the FSI logo and developed a visual system inspired by the fluidity of the products they create (which, in laymen’s terms is something like: Placing large computery wafers into very expensive, very large washing machines to put more techy-like coatings on them.) If you want to learn more about what they do, they say it best on their website.
Also, we took photographs in their clean rooms to use throughout the site.