Today I’ve been thinking about design from a different angle. As a customer.

Recently I made a trip to one of my new favorite clothing boutiques, Primp. I love the shop’s interior design, its well-edited selection, the staff is enthusiastic, helpful and welcoming.

The prices are affordable, but still more than I would like to spend. Yet if I’m faced with lower prices but department store-sized selection my mind goes blank and I make a hasty exit. My point being:  The people at Primp have figured out how to structure their store to satisfy my “need” for style with my extreme lack of patience for browsing.

And that, my friends, is worth a bit more markup.

I left with a bag of new clothes in hand and a free tote bag (because I spent over a certain amount, oops and thanks).

The experience was so good that while I was the one spending money, I felt like I’d been given a gift.

(And I’m not referring to the free tote, although that was really nice and was like the cherry on top.)

The gift I had been given was one of a well-executed brand vision.

From the marketing that got me in the store, to the store itself, to the clothes and all the way to the end of purchase — I felt good.


Brands are experiences.


If done well, and implemented thoroughly throughout your client’s experience, a good brand is like a valuable gift.

And your customers won’t mind paying for that.



This post was not commissioned by or affiliated with Primp Boutique. 

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