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5 Tips for Small Brands

I love entrepreneurs. I get them. (Because I am one.) And I work with a lot of them. Small or big, new or old. Brands are my world. I became an independent graphic designer over five years ago after a decade of being 'behind the scenes' at a couple agencies. Since...

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The Power of Design

A friend of mine once described the feeling you get when you're shopping and you see something you like. "It gives you those… happy chemicals! You know?"     Yeah. I do. I'm no scientist, but I'm sure I could dig up some facts to support this statement. And it's...

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Green + the Grain

Local + Organic on Wheels Designing the logo for Green + the Grain was a delight. A pretty dedicated consumer of fresh, organic food myself, it makes my job pretty darn fun when a project is right in line with my own lifestyle. I worked with one of the owners, and her...

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Every brand needs a story.

Connect. Tell your story. Businesses are born out of good ideas, and always come with stories. Aspirational ones, funny ones, and even just ordinary ones. The reason this connects is simple: A story gives a less-than-human product (or a seemingly "dry" service) real,...

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A little Minnesota State Fair magic

There is something undeniably magical about the Minnesota State Fair. My first time at the fair was when I was 14, and then I missed a bunch of years until I began working in Minneapolis after college. Each year the fair is exactly the same, yet somehow the experience...

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