Do I really need a brand?

Do I really need a brand?

You have a small business, so isn’t a small-budget, $100 logo good enough? It’s tempting to cut down the cost of investing in your brand. It seems intangible. It can even seem superfluous. But before you do that, consider this: Your brand — not just your logo — is...
5 Reasons You Need a Brand Vision Board

5 Reasons You Need a Brand Vision Board

It’s not necessarily a step that seems crucial. After all, you have a business plan, right? You probably have some examples of certain brands and logos you like, right? So why bother taking this step? Lots of reasons. Here’s the short list: Nobody can see...
The Power of Design

The Power of Design

A friend of mine once described the feeling you get when you’re shopping and you see something you like. “It gives you those… happy chemicals! You know?”     Yeah. I do. I’m no scientist, but I’m sure I could dig up some facts...
Green + the Grain

Green + the Grain

Local + Organic on Wheels Designing the logo for Green + the Grain was a delight. A pretty dedicated consumer of fresh, organic food myself, it makes my job pretty darn fun when a project is right in line with my own lifestyle. I worked with one of the owners, and her...

There She Goes

There She Goes Inspiring Real Women to Run I’ve worked with the two owners of this inspiring new company before. Meghan Huber and Cathy Schmidt also have played a huge role in giving Minneapolis women a chance to run in the yearly Women Run the Cities event, a...