Every brand needs a story.

Every brand needs a story.

Connect. Tell your story. Businesses are born out of good ideas, and always come with stories. Aspirational ones, funny ones, and even just ordinary ones. The reason this connects is simple: A story gives a less-than-human product (or a seemingly “dry”...

A little Minnesota State Fair magic

There is something undeniably magical about the Minnesota State Fair. My first time at the fair was when I was 14, and then I missed a bunch of years until I began working in Minneapolis after college. Each year the fair is exactly the same, yet somehow the experience...