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5 Tips for Small Brands

5 Tips for Small Brands

I love entrepreneurs. I get them. (Because I am one.) And I work with a lot of them. Small or big, new or old. Brands are my world. I became an independent graphic designer over five years ago after a decade of being ‘behind the scenes’ at a couple...
The Power of Design

The Power of Design

A friend of mine once described the feeling you get when you’re shopping and you see something you like. “It gives you those… happy chemicals! You know?”     Yeah. I do. I’m no scientist, but I’m sure I could dig up some facts...
Green + the Grain

Green + the Grain

Local + Organic on Wheels Designing the logo for Green + the Grain was a delight. A pretty dedicated consumer of fresh, organic food myself, it makes my job pretty darn fun when a project is right in line with my own lifestyle. I worked with one of the owners, and her...
Every brand needs a story.

Every brand needs a story.

Connect. Tell your story. Businesses are born out of good ideas, and always come with stories. Aspirational ones, funny ones, and even just ordinary ones. The reason this connects is simple: A story gives a less-than-human product (or a seemingly “dry”...

A little Minnesota State Fair magic

There is something undeniably magical about the Minnesota State Fair. My first time at the fair was when I was 14, and then I missed a bunch of years until I began working in Minneapolis after college. Each year the fair is exactly the same, yet somehow the experience...

There She Goes

There She Goes Inspiring Real Women to Run I’ve worked with the two owners of this inspiring new company before. Meghan Huber and Cathy Schmidt also have played a huge role in giving Minneapolis women a chance to run in the yearly Women Run the Cities event, a...