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My Process

It Starts With an Idea

I approach every project with an open mind. Design is about communicating, and the root of communicating is understanding. I need to understand your business and its goals before I can begin my work. You have an idea of what you’re looking for, and I want to help make that idea come to life. Sometimes that means careful investigation into your competitors and brainstorming ways to set you apart from the rest. I’ll ask you questions like “What really makes you different from all of the other companies like you?”. Because it is truly where you are different from your competitors that will sell what you offer.

Ideas Take Shape — as Design

This is where it gets fun for you, as the client. For me, it’s why I’m passionate about what I do. I take what I’ve learned from you about your business goals and the other research I’ve done, and create concepts, usually several, for you to react to. The idea is brought to life through use of color, type, composition, and image. Every project is unique, and sometimes illustration is required. Sometimes a great headline combined with the perfect image will be the answer. It’s all based on the foundation of your unique business.

Then What?

I want you to love what I design. It should feel just right for your business, and you should be excited and proud to show it off. I build revisions into my estimates to make sure we have enough time to refine your project and get it to this point. How much will all of it cost? If I could answer that, I wouldn’t be doing the custom design work that I do. Places that have set pricing usually offer design work that is pre-made, and adjusted slightly to accommodate your logo. So the short answer is, just ask. I do free consultations, and I’ll give you an estimate once I hear a bit about your ideas.

Let’s Get Started!

Email me and we can set up a time to meet, or talk on the phone. I’d love to help you bring your ideas to life.