Visuals tell stories about your brand.Make sure they say what you mean.
Our brains are wired to desire what I like to call “happy chemicals”.
We are drawn to visuals, including brands, because of how they speak to us on a subconscious level.
- Marketing Collateral
- Coffee Guzzling
I’m Liina, owner and creative director of Liina & Co.
I attribute my love for design and my drive to get-it-done to being raised by an artist-mom and a railroad equipment operator-dad.
Be creative. Work hard. Get it done.
I was born and raised in a small, hardworking mining town in northern Minnesota. After getting my BFA with concentration in Graphic Design next door in the dairy state of Wisconsin I made my new home in Minneapolis. I love this city filled with bikes, dogs, restaurants and a gazillion likeminded creative entrepreneurs following their passions.
I have 19 years of professional design experience in everything graphic design related. Since 2011 I’ve enjoyed partnering directly with my clients. I have the ability to find the heart and soul of a brand, while breaking down the branding process into an easy-to-grasp flow.
Whether it’s a totally new brand or a brand update, I’d love to help you.
So, who’s the “co?”
I do my most creative and most efficient work on my own. Creating in a quiet, peaceful environment is what makes me happiest. However, when more brains or hands are needed, I hire the right help. I have a select handful of other independent web developers, writers, and marketing strategists that are experts in their field that I work with when needed.
Let's get social
“The details are not the details.
They make the design.”
— Charles Eames (1907–1978)
Care, honor, love, give. The annual gala is held in the spring each year. This year the gala benefits patients at the newly opened J.A. Wedum Residential Hospice. I was hired to give the benefit a fresh new look, and one they could use over the next few years and...read more
A lot of my clients have asked me this question regarding websites. Think of a website being made of "layers". A website is built from HTML code. The design of a website displays content so it's user-friendly to the viewer. In a way, the design is like a skin, and the...read more
It's all about energy (qi) I met Connie, a shiatsu and thai yoga masseuse, one bright and sunny morning in a coffee shop in St. Paul. Literally, we had to wear our sunglasses in the coffee shop. She had called me the previous day, exclaiming that she was sick and...read more
A savvy new publishing company This client has what I love: A truly unique and distinct position in the market. What Keen Editions offers is editing and publishing help for authors who want to get published. Especially an author who doesn't want the hassle and...read more
Last weekend was the Women Run the Cities, which I've been designing materials, t-shirts, ads, and a billboard for — for the past five years. Every year it's fun to experience the race. As the designer of the shirt, especially, it's fun to see them on actual bodies...read more
This made me smile — The Obsolete but Neat Laptop Case. Technology gets old so fast, shouldn't we pay tribute to those things we once gave our full admiration to? I think so. Someday there will be an iPhone screen printed on a canvas tote, and we'll all smile and...read more
Food is love. We all know someone who bakes or cooks with such passion and skill that every morsel they make is filled with that energy and love. For one of my best friends, that was her mother. I did this painting for that friend's birthday recently in dedication to...read more
A little background I've always been drawn to making facts more visually interesting. When I was about 10 years old I remember sitting in my grandma's swiveling armchair, reading through this big book of graphs. Mostly odd statistics, like "How many Americans buy a...read more
Sometimes the smallest things can make your day. My husband and I went on a mini-adventure to Stillwater yesterday. There is an awesome kitchen store there, called The Chef's Gallery. It is huge. I love kitchen stores anyway, but this one has a unique, cozy feel while...read more
My good friend, Holly, is a fantastic makeup artist. She has years of experience in professional makeup application, and a true love for her field. She is an artist, and like all artists, has a keen eye for detail. She notices everything. I have to admit, I often...read more