Visuals tell stories about your brand.

Make sure they say what you mean.


Our brains are wired to desire what I like to call “happy chemicals”.

We are drawn to visuals, including brands, because of how they speak to us on a subconscious level.


  • Logos
  • Lettering
  • Marketing Collateral
  • Websites
  • Coffee Guzzling

Hi there.

I’m Liina, owner and creative director of Liina & Co.

I attribute my love for design and my drive to get-it-done to being raised by an artist-mom and a railroad equipment operator-dad.

Be creative. Work hard. Get it done.

I was born and raised in a small, hardworking mining town in northern Minnesota. After getting my BFA with concentration in Graphic Design next door in the dairy state of Wisconsin I made my new home in Minneapolis. I love this city filled with bikes, dogs, restaurants and a gazillion likeminded creative entrepreneurs following their passions.

I have 19 years of professional design experience in everything graphic design related. Since 2011 I’ve enjoyed partnering directly with my clients. I have the ability to find the heart and soul of a brand, while breaking down the branding process into an easy-to-grasp flow.

Whether it’s a totally new brand or a brand update, I’d love to help you.

So, who’s the “co?”

I do my most creative and most efficient work on my own. Creating in a quiet, peaceful environment is what makes me happiest. However, when more brains or hands are needed, I hire the right help. I have a select handful of other independent web developers, writers, and marketing strategists that are experts in their field that I work with when needed.

Let's get social

“The details are not the details.
They make the design.”

— Charles Eames (1907–1978)

 featured work

5 Tips for Small Brands

I love entrepreneurs. I get them. (Because I am one.) And I work with a lot of them. Small or big, new or old. Brands are my world. I became an independent graphic designer over five years ago after a decade of being 'behind the scenes' at a couple agencies. Since...

read more

The Power of Design

A friend of mine once described the feeling you get when you're shopping and you see something you like. "It gives you those… happy chemicals! You know?"     Yeah. I do. I'm no scientist, but I'm sure I could dig up some facts to support this statement. And it's...

read more

Green + the Grain

Local + Organic on Wheels Designing the logo for Green + the Grain was a delight. A pretty dedicated consumer of fresh, organic food myself, it makes my job pretty darn fun when a project is right in line with my own lifestyle. I worked with one of the owners, and her...

read more

Every brand needs a story.

Connect. Tell your story. Businesses are born out of good ideas, and always come with stories. Aspirational ones, funny ones, and even just ordinary ones. The reason this connects is simple: A story gives a less-than-human product (or a seemingly "dry" service) real,...

read more

A little Minnesota State Fair magic

There is something undeniably magical about the Minnesota State Fair. My first time at the fair was when I was 14, and then I missed a bunch of years until I began working in Minneapolis after college. Each year the fair is exactly the same, yet somehow the experience...

read more