5 Reasons You Need a Brand Vision Board

5 Reasons You Need a Brand Vision Board

It’s not necessarily a step that seems crucial. After all, you have a business plan, right? You probably have some examples of certain brands and logos you like, right? So why bother taking this step? Lots of reasons. Here’s the short list: Nobody can see...
Capture Your Brand Vision in 5 Steps

Capture Your Brand Vision in 5 Steps

I’ve seen it a lot: You’re starting a business but are overwhelmed with tasks and expenses— and your original brand vision is starting to get a little foggy… You know, that sparkling, inspired vision of your new company where you can picture it all perfectly,...
Branding: Why You Should Care

Branding: Why You Should Care

  Ever hear these phrases? “Slap together a logo.” “Whip up a brochure.” “Throw together a banner.” These are things I hear sometimes as a graphic designer. The overarching theme: Design is a superfluous layer of eye candy necessary to get a product or service to...
5 Tips For Hiring a Logo Designer

5 Tips For Hiring a Logo Designer

So, you need a logo. How do you know if the designer you’re hiring is going to provide professional design work? Is it just finding someone who can use Illustrator or Photoshop? Should you use a cheaper online service? Here are five tips: 1. Review their work. Does it...
5 Tips for Small Brands

5 Tips for Small Brands

I love entrepreneurs. I get them. (Because I am one.) And I work with a lot of them. Small or big, new or old. Brands are my world. I became an independent graphic designer over five years ago after a decade of being ‘behind the scenes’ at a couple...
The Power of Design

The Power of Design

A friend of mine once described the feeling you get when you’re shopping and you see something you like. “It gives you those… happy chemicals! You know?”     Yeah. I do. I’m no scientist, but I’m sure I could dig up some facts to support...
Green + the Grain

Green + the Grain

Local + Organic on Wheels Designing the logo for Green + the Grain was a delight. A pretty dedicated consumer of fresh, organic food myself, it makes my job pretty darn fun when a project is right in line with my own lifestyle. I worked with one of the owners, and her...
Every brand needs a story.

Every brand needs a story.

Connect. Tell your story. Businesses are born out of good ideas, and always come with stories. Aspirational ones, funny ones, and even just ordinary ones. The reason this connects is simple: A story gives a less-than-human product (or a seemingly “dry”...