Work in Progress: Magna Health & Fitness

Changing lives.

I met Jennifer Halstead, current owner of the new Magna Health & Fitness, while we were both working for other companies. She’s a dynamic, smart, positive, and very fit woman who knows her stuff. When she decides to do something, she does it well. And when you talk to her, she somehow makes you feel like you can do anything. She really is a Life Changer.

Magna Health & Fitness offers a lot — some services are: Personal Training, Group Fitness, BMI and Body Composition Evaluation, Dietary Evaluation, Corporate Wellness, Clinics, and more.

Basically, she does the hard parts (evaulating, planning, motivating) and you show up (okay, and work hard).

The design.

Jenny hired me to help her with her logo (check), business cards (check) and website (coming soon). In discussing her philosophy, it became clear that her approach is to make life better for her clients. Improving one’s health and fitness  doesn’t have to be a confusing, fad-dieting, body-punishing journey. It can be personalized, simplified, and fun. Magna meets you where you’re at — literally (at your home, a park near you, etc.) as well as figuratively (at your fitness level). No yelling in your face like Jillian Michaels. Well, unless you want them to.

The logo I designed uses bold, all-caps typography for the word MAGNA. It’s strong, it’s straightforward. It’s not soft,  yet it’s approachable. The swirl that’s embedded in the ‘A’, and also used in clusters as a graphic on the business card, represents the journey that’s just begun. Health and fitness should be a journey that’s tailored to our lives, and throughout our lives.

Red is eye-catching, as well as a color that’s warm, active, and alive. In designing the website I’ll be building on the color palette and will also introduce some contrasting lighter tones. (I think…)

I’m excited to be a part of this awesome new company’s brand creation and development. It feels like I’m in on a juicy secret. Feel free to contact Magna through their current website if you’re interested in their services, and stay tuned for the new website coming soon.